Securing a capacity partner is one of the most critical steps in launching or expanding an insurance program. Whether you’re a managing general agent (“MGA”), insurtech, or startup, Capacity Partners (“Partners”) need to see a well-researched, financially sound, and scalable operation before committing their support. Partners are not just looking for premium volume, they want strong underwriting discipline, effective risk management, a clear path to profitability, and efficient operational systems.
In this guide, we’ll walk through the best practices to position your program for success, from market research and actuarial feasibility to distribution strategies and technology infrastructure. By applying these best practices from our actuarial consulting experts you can build a compelling case that attracts the right Partner and foster long-term stability of your program(s).
Market Research & Competitive Analysis
Before approaching a Partner, it is crucial to conduct thorough market research and competitive analysis. Understanding industry trends, target market demands, and the competitive landscape allows you to position your program strategically. Partners want to see that you have identified a profitable niche or can differentiate your offering from existing solutions. Detailed competitor benchmarking, regulatory insights, and market demand assessments will help demonstrate that your program is viable and well researched.
Pitch Deck
A compelling pitch deck is your first impression with potential Partners, so it needs to be clear, data-driven, and persuasive. It should present your program’s value proposition, target market, competitive advantage, and financial projections. Strong visuals, concise messaging, and an emphasis on risk management and profitability will help capture the Partner’s attention. Tailoring your presentation to address the specific concerns and priorities of Partners will increase your chances of securing support.
Actuarial Feasibility Study / Loss Ratio & Profitability Expectations
Partners are typically risk-conscious and will be looking for a well thought out actuarial feasibility study performed by an experienced actuarial consulting team. This analysis should include the projected loss ratio (or the “loss pick”), expected profitability, along with supporting exhibits detailing the analysis. Actuarial soundness is critical—Partners want to see that your pricing strategy aligns with claims expectations and that you have accounted for potential underwriting volatility. Providing robust actuarial support, including historical data analysis, can strengthen your case.
Rating Plan Design
Your rating manual should be carefully designed to balance competitiveness with profitability. Partners will expect a rating manual that reflects sound actuarial principles. Ensuring transparency as well as maximizing price flexibility in your design will make your program more attractive to Partners and enhance profitability potential.
Underwriting Guidelines
Comprehensive underwriting guidelines demonstrate discipline in risk selection and portfolio management, which are critical for securing capacity. Partners want assurance that risks will be evaluated consistently and that underwriting decisions align with profitability targets. Clear guidelines should define risk appetite, eligibility criteria, pricing adjustments, and approval authority. Strengthening your underwriting framework with technology and data-driven decision-making can further enhance Partner confidence.
Risk Management
Partners expect more than just strong underwriting—they expect a holistic approach to managing risk throughout the program’s lifecycle. A well-developed risk management framework signals that you’re proactively identifying, assessing, and mitigating exposures. This includes setting clear risk tolerances, establishing protocols for emerging risk detection (e.g., Loss Control programs), and building feedback loops between claims, underwriting, and actuarial teams. Partners will also look for evidence of strong governance practices, including internal audits, compliance, quality control, and ongoing portfolio monitoring. Integrating risk management into your operational and strategic decisions helps ensure long-term profitability and signals to Partners that your program is built for resilience, not just rapid growth.
Proforma Financials
A detailed financial projection gives Partners confidence in your program’s sustainability and scalability. Proforma financials should outline expected premium volume, claims development, expense ratios, and return on investment generally over a three-to-five-year period. Clearly defining minimum premium thresholds and demonstrating a realistic path to profitability will help you gain Partner buy-in. Additionally, a well-thought-out scalability plan—accounting for expansion strategies and capital requirements—will show Partners that your program has long-term potential.
Distribution / Growth
Partners will assess your distribution strategy to ensure you have a reliable path to premium growth. Whether through retail agents, MGAs, direct-to-consumer channels, or partnerships, a well-defined distribution plan is key. Partners want to see that you have a robust network, a proven sales strategy, and an understanding of customer acquisition costs. Ensuring your growth projections are realistic and supported by market data will help build Partner confidence in your program.
Systems (Policy Administration, Claims Processing, Data Analytics)
A strong technology infrastructure is essential for efficiency, compliance, and profitability. Partners prefer programs with modern policy administration, claims processing, and data analytics capabilities. Automation and data-driven insights can improve underwriting accuracy, reduce fraud, and enhance customer experience. Demonstrating that your systems are scalable, integrated, and aligned with industry best practices will strengthen your appeal to Partners.
In summary, to successfully attract a Partner, you need a well-structured plan that encompasses most if not all of the above described best practices. Navigating this process can be complex, but you don’t have to do it alone. Perr&Knight has the expertise to guide you through every step—from market research and actuarial feasibility to financial modeling, policy form development, compliance and identifying a strong technology infrastructure. Our actuarial consulting team can also support you in crafting a compelling pitch and participating in presentations to potential Partners. With our deep industry knowledge and hands-on approach, we can help ensure your program is positioned for success. Contact us to learn more.