PerrKnight.com Enhancements Include Responsive Design and Easier Access to Industry Insights
SANTA MONICA, CA /PRNewswire/– Insurance consulting and actuarial services company, Perr&Knight launched their newly redesigned website on October 6th, unveiling a clean, responsive design to help clients and prospects access industry information more quickly from any device.
Updated User Experience
The executive team re-engineered the website’s user experience to make important information accessible on both desktops and mobile devices. The team consolidated the navigation menu, established a clearer division between service offerings and web-based products, and made industry resources like white papers and reports easier to find and download.
Perr&Knight’s Managing Principal and Chief Executive Officer, Tim Perr, explains, “Technology moves at lightning speed and the insurance industry and its vendors, like Perr&Knight, need to keep up. As we continue to offer our insights and expertise on the developments that affect our clients, it was important for us to maintain a resource that insurance professionals could easily access at any time, from anywhere. We wanted our clients and prospects to be able to obtain the information they needed with one or two clicks.”
Highlighting the People Behind the Services
The updated website features photos, bios and contact information for all of Perr&Knight’s key personnel. “We want our clients to feel connected to our staff. We hear a lot of complaints throughout the industry that insurance companies run into communication barriers when talking with technical consultants like actuaries,” explains Perr. “Our actuaries are friendly, approachable people who pride themselves on explaining–in plain English– their findings and recommendations.”
Separating Services and Products
New navigation enables users to clearly distinguish between the services offered by Perr&Knight and software solutions available for license. While teams at Perr&Knight utilize internally-developed insurance software as part of their service offerings, now website users can learn more about these products to determine whether a self-service license is appropriate for their needs.
“Our popular StateFilings.com and Bureau Monitoring products have been used for years to connect our consultants and their work with our clients. The latest version of StateFilings.com is now integrated with Bureau Monitoring as well as many other complementary functions and can be licensed as a product directly by our clients,” continues Perr.
Perr&Knight contracted San Diego B2B ad agency Bop Design to spearhead their website redesign. “Perr&Knight’s former website served its purpose for many years,” says Kara Jensen, Creative Principal at Bop Design. “But with this creative overhaul, we wanted to help Perr&Knight showcase their vast array of services in a way that didn’t overwhelm their users.” Under the direction of Perr&Knight, the design team created a colorful, full-page layout that quickly points users toward desired information, featuring related industry publications on nearly every page.
“Our goal is more than just letting our clients know what we do,” concludes Perr. “We aim to be a primary resource for insurance professionals who want to stay on top of industry changes so they can provide more effective services to their customers.”
For more information, visit PerrKnight.com or call (888) 201-5123 Ext 3.
Founded in 1994, Perr&Knight provides insurance consulting and software solutions to the property & casualty and accident & health industries. Services include actuarial consulting, product development, insurance policy and forms consulting, regulatory compliance, state filings, licensing, technology consulting, statistical reporting, data services, and predictive analytics. Software includes StateFilings.com, a leading cloud-based state filings management solution. With offices in Santa Monica, Boca Raton, the New York Metro Area and Fort Worth and more than 100 insurance professionals, Perr&Knight is among the largest independent actuarial and insurance consulting firms in the United States.
401 Wilshire Blvd.
Santa Monica, CA 90401