The Journal of Insurance Operations- Create one web: A strategy for insurers as society goes mobile February.21.2012In the last decade, the internet has upended numerous industries, created new entrants into the insurance industry and transformed how traditional insurance companies acquire and retain customers. But if one looks at the impact of mobile, the opposite appears true—only 2% of online commerce came through mobile in 2011. How can adoption of mobile technology b […]
- Wait a Minutiae February.21.2012At risk of having it seem as if “The Front Line” is becoming an ersatz Dear Abby for wayward marketers, I'm compelled to publish the note below because it’s the crux of the marketer’s challenge. If Immutable Rules 1 – 3 are, “We are not the target audience,” Immutable Rules 4 – 6 […]
- Hunter S. Thompson February.20.2012Author's note: Off topic and off schedule, I publish this today to commemorate the passing of a writer whose like we'll never see again. He found his tone, his style, and his persona in Hell's Angels. He established them in Fear and Loathing in Las Vegas. He honed them in Fear and Loathing: On the […]
- Wrong Track, Kemosabe February.14.2012I received an email the other day from an earnest gentleman, eager to help his company write more business and make its brand more prominent. He presented a list of tactics that he sincerely believed would be effective means to his ends. I present the text of the email here, with minor modifications intended to […]
- The End of the World As We Know It February.7.2012According to dictionary.com, hype is a derivation of hyperbole: Origin: 1925–30, Americanism; in sense “to trick, swindle,” of uncertain origin; subsequent senses perhaps by reanalysis as a shortening of hyperbole That’s easy enough to imagine. A hyperbolic pitch – especially for something of dubious value – is recognized for the ranting it is and dismissed […]
- Create one web: A strategy for insurers as society goes mobile February.21.2012